DOMINOFACTORY.NET
BY
HIROSHI MATOBA
xylophone
xylophone
xylophone
xylophone
final ad video
making
'Side Rail' and 'Kicker', excluded from video
'Side Rail' and 'Kicker', excluded from video
shooting
shooting
Tremolo
Tremolo
Tremolo
Tremolo
Idea Sketch
Idea Sketch
Idea Sketch
Idea Sketch
Idea Sketch
Idea Sketch
Prototyping
Prototyping
Prototyping
Prototyping
Prototyping
Prototyping
Prototyping
Prototyping

xylophone

2011, Web CM
client work
wood
I was fortunate to be part of creating a long wooden xylophone for an advertisement for a mobile phone by Docomo (a Japanese mobile phone company). In the winter of 2010, the project started with an ambitious sketch, probably it was drawn by Morihiro Harano. It described a musical instrument, a long wooden xylophone. The idea was like playing music with a ball rolling on a wooden marble run rail. Given a tight timeline of only 2-3 months, Kenjiro Matsuo(Invisible Designs Lab.) formed an R&D team consisting of sound designers, carpenters and University students. I helped with the early prototyping of the main wooden rail and later was assigned to the creation of a 'special rail system' such as a funnel, see-saw, tunnel, jumper, etc. We as a student team(Takeshi Usami, Nobu Furuta, Hiroshi Matoba) developed ideas and created prototypes. Most of the ideas are excluded before final production except 'Tremolo' which appears in the middle of the video. We also helped with on-site installation and xylophone adjustment.
Credit

Creative Director : Morihiro Harano (Mori Inc.), Director : Seiichi Hishikawa (DRAWING AND MANUAL), Copywriter : Noriko Yamada (Drill Inc.), Art Director : Jun Nishida (Drill Inc.), Sound Design : Kenjiro Matsuo (Invisible Designs Lab. Company, Ltd.), Wood Engineer : Mitsuo Tsuda, D.O.P : Eitaro Yamamoto (Shadow-dan), Editor : Hitoshi Kimura (Book Inc.), Producer : Toshifumi Oiso (Engine PLUS), Hideyuki Chihara (Engine PLUS), Agency Producer : Ayako Yoshinoya (Dentsu Inc. ), 2nd Camera/Off-line Editor : Ryosei Suzuki (DRAWING AND MANUAL), Special thanks to Kama City, Agency : Drill Inc. / Dentsu Inc., Client : NTT docomo Inc.